Escaping the Scorch

To promote the DVD/digital release of The Maze Runner franchise's second film, The Scorch Trials, we created an social influencer-led, choose-your-own-adventure style Snapchat film. 

It all started when WCKD (the evil corporation from the film) captured social influencer Amy Marie and held her captive in a zombie-filled abandoned warehouse (#dreamlife). As Amy reached a series of obstacles, fans following along helped her unlock clues on Twitter to ultimately #EscapeTheScorch. 

The Snapchat Film

Here's how the film played out on Snapchat. But like, imagine it's on Snapchat and you can ‘tap’ through Snaps. 

Soundcloud Clues

We drove fans following along to unlock clues on a secret Soundcloud account.