NFL: 100TH ANNIVERSARY
The NFL was celebrating its 100th season of Jets losses. To mark the occasion at the Super Bowl, the league wanted to highlight iconic moments from the game’s history, with a nod toward its bright future.
In partnership with Snapchat, the NFL leveraged AR and new technologies to bring top Super Bowl moments to life, and help fans cheer on their favorite teams.
New AR Marker Tech
To help fans take a trip down Super Bowl memory lane, we used new AR ‘marker tech,’ which allows animated experiences to launch off 2D images when unlocked through the Snapchat camera.
After scanning large banners outside of Hard Rock Stadium in Miami, an NFL AR Lens launched into every memorable catch, pass, and high-five from the game’s notable past.
A Snapchat First
‘Cameo’ technology brings your face into fun animated GIFs and stickers. The NFL was the first partner to use this new feature, and it helped fans create playful celebratory moments with their favorite team.
Real-Time Reaction Cam
After the biggest plays from the Championship games and Super Bowl, we worked with the NFL and our AR Lens team to create real-time reaction cam Lenses, which allowed fans to re-watch the biggest plays, and celebrate while rocking their team’s gear.
