SNAPCHAT INTEGRATED MARKETING: SNAP SPORTS NETWORK
Snap Sports Network: Where traditional sports meet ‘hold my beer’ competitions. Launched during the ‘24 Summer Olympics, this six-episode extravaganza showcased the most gloriously ridiculous sports on the planet – from dog surfing, to professional pillow fighting, to mashed potato wrestling.
Popular Snapchat Creators stepped into the spotlight as hosts and sideline reporters, bringing their energy to hobby horse races and mini bike races. The project attracted brand partners such as e.l.f. Cosmetics, Taco Bell, Dick's Sporting Goods, Sephora, & Samsung, who seamlessly integrated into the wacky sports universe without breaking a sweat.
Episode 3 Showcase
This fan-favorite ep featured three segments: a front-row seat on the buttery battleground for mashed potato wrestling, bizarre pre-game routines from our contestants, and a feature on animal athletes with “Most Valuable Pets.”
E.l.f. Cosmetics showcased their products with seamless integrations during mashed potato wrestling and Olympic (pool-floatie) swimming, demonstrating how brand partners can enhance (rather than interrupt) the viewing experience.
Brand Integrations
Select brand partners were featured with Creators throughout the show, in addition to co-marketing ads.
Sponsored Segments
Additional partners sponsored specific segments, with branding appearing with Creator hosts in the AR newsroom.