KEEPING UP WITH THE KARDASHIANS: DREAM SELFIE
It feels like Keeping Up with the Kardashians, is one. Never-ending. Season. To support what was actually season 14, we knew we had to do something to reach their younger, cable-indifferent fans.
With hundreds of millions of followers across social (literally), most of their fans could only dream of grabbing a selfie with one sister, much less all of them. To make this fantasy a reality, we brought the family together to create the Kardashian dream selfie Snapchat AR Lens. Kim and Kourt used it. Dillion Francis too. And E! promoted it on-air during episodes. I’m even friends with Kendall now on Snapchat (though, still waiting for the follow back…).
KUWTK Dream Selfie
Using new face-in-video AR technology, we put Snapchatters at the center of a GIF-like Kardashian photo opp.
Star Power
The AR Lens got a huge boost when Kim, Kourt, Dillion Francis, and other stars shared the Lens on Snap and across social.
The Lens was promoted with a Snapcode during episodes on E! Network.
Dream Selfie BTS
To make the Lens, we captured original green screen video content with the entire fam. Walking past the row of Lambos in the parking lot was half the fun.
