Breaking News: Spider-Man Sighting

In the latest edition of the superhero franchise, Spider-Man: Far From Home, the film brought Peter Parker and friends, well, far from... you get the point. Leaning into the theme, we jumped on brand new (at the time) Landmarker AR technology (which enables AR creation on famous buildings), to show Spider-Man and his nemesis Mysterio swinging and flying around popular locations around the world.

Next, we produced a Breaking News-themed Story Ad, connecting playful on-the-ground reporting, eyewitness accounts, and recordings of the Landmarker AR Lenses in action.

NYC & LA

Spider-Man and Mysterio swooping and shooting around the Flatiron Building in NYC, and the Chinese Theater in LA.

Paris & London

The rivals also battled at the Eiffel Tower in Paris, and Buckingham Palace in London.