POLTERGEIST: TWITTER FEAR FACTORY

Introducing, The Fear Factory

To help promote 20th Century FOX's reboot of the classic 80's horror film, Poltergeist, we created The Fear Factory - a custom video content 'war room' evilly devised to scare the hashtags off of unsuspecting people on Twitter.

We earned a bit of press for it too.

What Are You Afraid of?

With the help of some we creepy cinemagraphs, we dared people to answer one simple question - #WhatAreYouAfraidOf?

Custom Video Content

Whether it was clowns, spiders, needles, or snakes, once people declared their fears we created custom video content from our Fear Factory featuring their tweet (and their worst nightmare).

Associate Creative Director: Alex Wells
Art Director: Tom McKeever
Video Editor: Charlie Coutrakon